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Research papers

The brand anniversary model

The Brand anniversary model, which combines creative thinking tools in the process of developing new brand strategies, is presented. Creative thinking tools and Jungian theory of cognitive processes are used both in the consumer research and the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Doron Ben-Shaul
November 10, 2002
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Citation

Ben-Shaul, D. (2002a, November 10). The brand anniversary model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-brand-anniversary-model